The project begins with creating a marketing campaign for a new music artist or group, starting with their debut single. It focuses on building the artist's brand identity, planning and producing a music video, and promoting them through social media and online platforms. The project also includes a detailed storyboard for the video, showing the planning process, and behind-the-scenes content to connect with the audience
While the group was planning, we wanted to reach a lot of people. The plan for the artist focuses on building a strong and relatable presence on social media, especially on TikTok, Instagram, and YouTube, as these are popular platforms for teens. Her music will be shared on major streaming platforms like Spotify, Apple Music, Amazon Music, and YouTube Music. Besides this, we wanted her to stand out from the typical country artists. Over the top outfits would be a signature look for her.
We split the schedule up into class days and the weekend. Everyone was going to work together to make up the base of the project and the artist. This way everyone had an idea of what this project would be about specifically. Then later everyone would work on their own parts of the project, later bringing everything in to finish.
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